METATYPE
Visual Language Research
Angelo Stitz

Type of work: Professional



Gift Wrap Paper #1: How can figures be used to create ornaments?

2013, Packaging design—An advent calendar consisting of 24 different sheets of wrapping paper. The corresponding 24 figures themselves were drawn to create each pattern. Therefore, an additional labelling is not any longer required neither boxes which allows now the user to wrap bigger and other shaped gifts as wine, apples or tangerines.

Client: Frau von Zahl Idea: Elena Braun Type design: Angelo Stitz Print: Buch und Offsetdruckerei Gebr. Molberg GmbH, Bonn

METATYPE
Visual Language Research
Angelo Stitz

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Detail of the gift wrapping paper.

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Overview of the gift wrapping paper.

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Typographic considerations

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Contrary to a common typeface for usage in text or in display applications, the design doesn’t depend on legibility but more on a harmonic interplay of patterns. Overall the main object was to achieve an ornamental character, away from the actual figure in favour of a pattern as an entire composition. During the process it occurred that figures with closed shapes like e.g. figure eight, don’t fit very well in patterns commonly. Open shapes are more suitable and easier to arrange to each other in patterns, because the shape interacts more with its surrounding white-space.    

It turned out that mandatory adjustment of stroke weights of horizontal and vertical stems (to let them appear the same thickness optically) doesn’t make sense in patterns as in figure ten, where the zero is used three times in three different reading directions.  

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The figure 14.

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The figure 1.

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The figure 10.

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The arrangement of figures—depending on the composition of the pattern—poses different challenges to typeface design itself. For e.g. the figure one in number fourteen has the same edge-gated shape as the diagonal corner of the number four.

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Overview of all 24 gift wrap papers.

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Every figure relates in its visual style to different typographic ages like classicism or baroque. Enough visual variety to explore until final Christmas Eve. Colour was consciously left out to create enough scope for an individual design, using ribbon or to tie bows after ones fancy.

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Example of an advent calendar.

Press

Print — 2014/01 PAGE Magazin 14/01, Ebner Verlag, P. 8

Print — 2014/02 “Computer Arts Magazine #224”, Future Publishing Ltd, P. 98

Print — 2014/09 “Graphic Digits”, Victionary, P. 182–185, ISBN 978-988-12228-8-6

Online — We Love Typography, www.welovetypography.com [04.02.2015]

    Contact

    METATYPE

    Visual Language Research

    Marianne-Werefkin Straße 22
    36041 Fulda
    Germany

    VAT number: DE281462635

    Angelo Stitz
    +49 (0)152 21 46 01 31
    info @ metatype . de

    Working hours:
    Monday to Friday 10.30
    to 6.30pm (CET)

    Imprint

    © 2010— All rights reserved

    Responsible for contents: Angelo Stitz

    Hand coded with love.


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