METATYPE

Visual Language Research

Type × Graphic × Object

Team of Talents: How to visualise remote work?

2017, Corporate design—The company ‘Team of Talents’ proposes a ‘Remote Work Model’ framework to enable employees to work remotely from home. A corporate design, mainly consisting out of the logo, was developed to visualise abstract the concept of an age of ‘new work’.

Client: Team of Talents GmbH Corporate design: Angelo Stitz

METATYPE

Visual Language Research

Type × Graphic × Object


Team of Talents: How to visualise remote work?


Brainstorming

Application Cases

Scalability

Applications

Styleguide

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Final logo.

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Brainstorming

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The form language of the logo shall incorporate the expressions: transparent, fair, organised, scalable, contemporary, humanise, rather trust than control, clear, understandable, honestly, young, serious, logic, future-oriented, team-spirit, cooperating, flat hierarchy, efficiency and freedom. Collaboration gets a significant role in a constant process of transformation and adaption. Nowadays teams working dynamic in a specific structure to cope with a challenge. Nevertheless, they always keep in movement and being fluid depending on their sub parts.

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Iconographical research of the logo.

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Iconographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Typographical research of the logo.

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Final sketch which brought the idea of fluidity. Adapting the formal language of a water drop.

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Exploring the idea of fluidity.

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Exploring the fluidity idea.

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Exploring the fluidity idea.

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Exploring the fluidity idea.

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First trial to combine the word with the logo mark.

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Application Cases

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Different applications need different versions of a logo. Sometimes a logo can only be used in black and white as eg in a black footer on a website, sometimes it can only be printed in greyscale, when it does appear together with other logos from other companies eg. For each case, different almost invisible adjustments have to be made. For instance, when it used on black background the text appears in a light grey to keep a moderate contrast.

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Logo on white background.

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Logo on black background.

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Logo greyscale on white background.

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Logo greyscale on black background.

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Logo as line graphic to be used for stamps or fax eg.

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Logo as line graphic to be used for stamps or fax eg.

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Scalability

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A logo always has to be proofed on legibility in different display sizes. It should be recognisable even in extreme small sizes as 15mm.

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Logo size at 15mm equivalent.

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Logo size at 25mm equivalent.

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Logo size at 60mm equivalent.

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Logo size at 90mm equivalent.

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Applications

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Business cards with uv-spot ink.

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Black and white version of the logo able to be screen printed on a biro.

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Logo adaptation for a cover of a whitepaper.

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Whitepaper.

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Styleguide

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The brainstorming process reveals not only a formal language of a logo, but also specifies the overall visual language of the whole brand. Recognisability inherently means to find some coherence throughout this visual language. Therefore, crucial aspects of typography, colour pallet, and layout compositions have to be defined.

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Defined safety margins to ‘protect’ the logo within a layout.

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How the word and logo mark shall and shall not be combined.

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Colours to be used for text.

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Colours to be used for backgrounds.

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Selected corporate font ‘Varela Round’. A free available Google Font designed by Joe Prince.

    Contact

    METATYPE

    Visual Language Research

    Type × Graphic × Object


    Forster Strasse 52
    10999 Berlin
    Germany

    VAT number: DE281462635

    Angelo Stitz
    +49 (0)152 21 46 01 31
    info @ metatype . de

    Working hours:
    Monday to Friday 10.30
    to 6.30pm (CET)

    Imprint

    © 2010— All rights reserved

    Responsible for contents: Angelo Stitz

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